The Mogiv Minute
October 17, 2016, Filed under Church Life, Mobile Giving, Online Giving
I’ve been spending a lot of time on Southwest Airlines flights this year. And it’s all my wife’s fault. She travels for work at least once a month, and – since my work for Mogiv can be done from anywhere with Wi-Fi and cell reception – I’ve made a habit of tagging along. Especially when she’s traveling to a city with an abundance of mountains, beaches, coffee shops, or some combination thereof.
Whether you’ve flown on Southwest Airlines or not, I bet you’re well familiar with their brightly colored planes and quirky antics. Their winning corporate culture, and uncommon approach to air travel have won them numerous awards over the years and have inspired more than a few business school case studies.
But corporate execs and rival airlines aren’t the only ones who could borrow a page or two from Southwest’s playbook. Those of us working in fundraising and church stewardship could learn a few things from them as well!
Turns out, some of the things Southwest is getting right are as essential for online giving as they are for air travel. Seem like a stretch? Let me show you what I mean. Here are three parallels that I jotted down on a recent Southwest Flight. (more…)
September 14, 2016, Filed under Church Life, Online Giving
We don’t generally make it a habit to feature content produced by our competitors here on The Mogiv Minute. But, every now and then, one of them will produce something so vital and so valuable that we feel compelled to set aside our professional rivalries and share it with you.
Such is the case with Vanco’s recently completed “Churchgoer Giving Study.” This survey of over 1,000 U.S. churchgoers reveals some tough to ignore findings about when, where, and how churchgoers in America would like to give.
Don’t want to sign up for another email list? We get it. Below are 5 key takeaways from the study.
60% of American Churchgoers prefer electronic giving.
Think online giving is only a “young man’s game?” Think again! 60% of all churchgoers say that they would rather be giving online. Yes, the preference for digital giving spikes to 79% with givers 24 – 34, but it also hovers near 50% for givers over the age 45. Long story short: no matter the median age of your congregation, you’ve got some online givers out there! (more…)
August 22, 2016, Filed under Mobile Giving, Online Giving
If you’ve been reading The Mogiv Minute for more than…a minute, you’ve probably heard us saying some pretty outlandish things about our giving platform.
- Mogiv will make it easier for people to give to your organization online!
- Mogiv will increase your OVERALL giving each month!!
- People will start giving to your organization who have never given before!!!
- All aspects of your life will just generally be better once you sign up with Mogiv!!!!
You’d be forgiven for regarding these claims a bit skeptically. The Internet is filled with dubious and overly enthusiastic claims. From the “!!!!” ridden headlines lining my social media accounts, it seems sometimes like every cheesy car dealership commercial I’ve ever seen has been uploaded directly to my computer. I’m sure you’ve experienced the same.
And besides, it’s not as if Mogiv is an un-biased source either. Of course we think Mogiv is fantastic! We built it! 🙂
So that’s why we’re asking you to NOT take our word for it. Whenever we can, we want to share with you what actual users are actually saying about Mogiv. This is why we’ve included customer quotes on our homepage, and lengthier testimonials on our Customer Spotlight page. It’s also why we have created profiles on various software review websites – like Capterra and Software Advice. (more…)
August 1, 2016, Filed under Mobile Giving, Mogiv Tips, Online Giving
So you’ve gone out and done what your “tech guy” or “web gal” or “generationally hip executive pastor” has been begging you to do for months. You’ve gotten your church setup for online giving!
That’s fantastic! High fives and backslaps all around.
As you probably already know, one of the coolest things about Mogiv is the fact that all of our giving tools can be added directly onto YOUR website. (See HERE for a cool example.) This allows your givers to engage in generosity while remaining 100% connected to your organization’s digital “home.”
It’s a better experience for them, AND it also works better for you. Studies have shown that branded, integrated giving pages are 6x more effective than their more generic counterparts.
But…simply copy/pasting Mogiv’s giving form onto a blank page on your website does NOT a maximized giving page make. The form needs “company!” And by “company”, we mean content. Scripture verses, instructions, photos, videos, links to FAQs. Some of the above. All of the above! Just don’t leave the giving form all by it’s lonesome. (See HERE for another stupendous example.) (more…)
June 14, 2016, Filed under Church Life, Communication
We’ve all heard the Ben Franklin quote: “In this world, nothing can be said to be certain, except death and taxes.” Well, in the world of digital giving, we can add a third pillar of certitude: death, taxes, and processing fees.
Ah yes, the fees. The “fly in the ointment” of The Digital Giving Revolution. For all the explosive growth online and mobile donation channels have experienced in recent years, and for all of the new gifts (and new givers!) these tools have enabled, the cost of receiving these donations continues to be a sticking point for many people.
We have written in the past about keeping “the costs” of online giving in their proper context. Obviously, we wouldn’t be doing what we’re doing if we didn’t believe that the benefits of giving technology far outweighed the costs. However, we also understand how frustrating it can be to see 3% of your cash receipts leaving your organization’s bank account each month. Especially if your organization is strapped for cash, as most nonprofits are.
Because of this, it is no surprise that many churches and ministries actually encourage people away from digital giving. But that doesn’t seem to be the right approach either. You’ve taken the time to invest in providing additional giving tools for your supporters. Why make them feel guilty for taking advantage of them? (more…)